In recent years, along with the rise of health spending upgrade and experiential entertainment, the trampoline park has developed from a single entertainment item to a composite business combining sports, social, relax, and business into one.
Different from the traditional children's play parks or single playground facilities, the trampoline park is more engaging and commercial scalability. The following are three dimensions of market, operation, and profit that clearly analyze its investment advantages.
Why are the trampoline parks worth invested
1. Drive the health spending and have a long-term demand base
After the pandemic era, many consumers focus on healthy that is clearly improved. The trampoline park belongs to a typical item of “high fun + high spending), it can also meet the fat loss and physical training demands, and it is not boring which unlike running or strength training.
Low impact: Bring a lower pressure to knees and joints, and it is suitable for the public joining in the long term
High efficiency: It can achieve a higher energy consumption in a short time
Entertaining: Reduce the sports threshold and improve the play frequency
Different from a traditional gym, the trampoline park threshold is lower and stronger engaging, so it can attract a wider population to spend continuously. This type of product with fun and fitness features is one of the most important directions for offline spending in the future.
2. The industry is still in the expansion period and the competition pattern has not fixed
The trampoline park belongs to a quickly growing course, it still has a bigger space especially in the second-and third-tier cities and a new market.
The first-tier city: Get into the “brand competition + a differentiation stage”
The second-and third-tier cities: Still have the “ blank market + a first-mover advantage”
The commercial complex: Continuously add new entertainment businesses
Different from the traditional entertainment industries, the trampoline park has an advantage of “copyable + scalable”, and is suitable for chain-based layout. For the investors, plan the good areas in advance, and maybe they have a chance to form regional monopoly or brand barrier.
3. Strong traffic-driving ability to become a "passenger flow engine" of commercial complex
The trampoline park usually has the following traffic-driving features:
High exposure: Colorful, strong sense of space, and high visual attractiveness
Strong experience: The users are more willing to stay and share(short video spreading)
High-frequency social interaction: Many players can play together to improve natural passenger flow
This is why more and more shopping malls are willing to add the trampoline items as the “main entertainment business”.
4. Diverse income structure and the profit model are more stable
A mature trampoline park can not only depend on the tickets, but also build a multi-level profit system.
Basic income:
Bill on a time base(hourly card or once card)
Different prices at the peak and off-peak hours
Value-Added income:
A member system(prepaid card or annual card)
A training course(physical fitness or skill training)
Scene income:
Birthday party(high gross profit)
Team building activity and corporate private room
Other income:
Catering(the gross profit can reach 60%-70%)
Other products and vending machines
Many sources of income mean that with a stronger risk resistance ability.
5. Operation all-weather, and the cash flow is more stable
Different from the outdoor entertainment, the indoor trampoline park has a clear advantage:
It is not affected by the weather(rain, snow, high temperature, and others)
It can operate under high loads on holidays and weekends
The working day can be filled through opening courses and team building activities
Under a reasonable planning, the daily operating hours can reach 10–12 hours, and the cash flow has a strong stability.
6. Wide customer groups and high spending frequency
The trampoline park has a natural advantage of “all-age coverage”:
Children: Entertainment + release energy
Teenagers: Social contact + sports
Adults: Fitness + reduce stress
Families: Parent-child interaction
Through a differential zoning design, it can achieve “one area, many uses” and can improve the repurchase rate and per customer price.
7. Strong social attribute to reduce customer cost
The trampoline park is a typical “social entertainment area”:
Friend party
Parent-child interaction
A couple dating
The users prefer the group spending(2–5 people)
Easy to form secondary spreading(social media/short video)
Strong activity attributes(competition, challenge, and check-in)
Different from putting in traditional advertisements, this kind of “user self-diffusion” can clearly reduce the marketing cost.
8. The products can continuously upgrade to extend the service life
The trampoline park is not a once product, but it is a space which can continuously upgrade.
Function upgrade: Add the ninja obstacle course, rock climbing, sponge pool, and so on
Visual upgrade: Thematic design(outer space, jungle, and industrial style)
Skill upgrade: Interactive projection, lighting system, and immersive experience
Continuous innovation can effectively avoid the question of “the opening day is the peak.”
9. High-capacity design to improve income per unit area
The trampoline park per unit area can bear many users and has a higher space utilization rate, and has a stronger service ability especially in the peak period.
Per unit area can bear more users
Can achieve “running under full loads” at the peak period
High table turning rate(billed per hour)
For example: An area is about 1000㎡ can support 100–150 people at the same time at the peak period, the sales per square foot are higher than traditional children's playgrounds.
10. Maintenance is simple, and the operating cost is controlled
The indoor environment can reduce wear and tear by ultraviolet, rainwater, and others. Maintaining a standardized trampoline structure is so easy.
Different from mechanical playground devices, the trampoline structure is more standardized:
Core maintenance: Spring, jump cloth, and safety mat
Clear inspection cycle(daily/weekly/monthly)
The replacement cost is controlled
The indoor environment can also reduce device aging rate, and is good for controlling the cost in the long term.
11. Easy to get a support from the commercial real estate
Many shopping malls and commercial complexes prefer adding an “experience-based business”, the trampoline park has two features of strong traffic-driving ability and long dwell time, so it is easy to get a high-quality area resource and a space for rent negotiation.
The shopping malls prefer a business with “experience-based + high dwell time” more:
Can improve the overall passenger flow
Can extend the customer dwell time
Can drive the catering and retail spending
So in the site selection stage, the trampoline park often has a certain bargaining power(like rent or position advantage).
12. It can combine with educational training to improve long-term value
The trampoline park is not only an entertainment item, but also an educational product：
Children's physical fitness training courses
Sports skills training
Out-of-class activity cooperation(school or institution)
This kind of model of “entertainment + education” builds a long-term user relationship through the course system, and can improve user lifetime value.
For business logic, the trampoline park has many advantages, such as high traffic-driving, high repurchase rate, many profit points, and sustainable upgrade, so it is one of the few items with scaling and brand-building potentials in the field of indoor entertainment at present.
Of course, its success still depends on the accurate site selection, reasonable plan, and continuous operational optimization. For investors who want to join the family entertainment center or experiential spending industry, the trampoline park is still a high-quality track that is worth to layout seriously.
