Do you want to build an indoor playground but have no idea about it? The following guide introduces how to build an indoor playground business plan from multiple angles to provide you withcomprehensive guidance.
Definition of Indoor Playground
Indoor playground refers to a place that is carefully designed and arranged in an indoor space environment, equipped with various amusement facilities, game projects and related service facilities, with the main purpose of providing entertainment and leisure activities for children and families, and is not affected by external natural factors such as weather, providing people with a safe and comfortable entertainment space.
How to open an indoor playground
1. Choose a space
First, we should give priority to areas with convenient transportation and dense population, such as large shopping malls, shopping centers or mature communities. Make sure there are sufficient parking spaces around the venue to facilitate parents to drive their children there. At the same time, we should pay attention to the ventilation, lighting, floor height and fire protection facilities of the venue to ensure that they meet safety standards.
2. Identify target customers
We need to identify our target customers, whether they are toddlers, infants or teenagers, and then conduct a simple survey of the local child population, age distribution, spending power and family entertainment consumption habits to facilitate the establishment of an indoor playground.
3. Budget List
We need to list in detail the various expenses required to open an indoor playground, including site rental, decoration costs, purchase of amusement equipment, staff recruitment, marketing promotion, and operating funds.
4. Indoor playground design
Based on the market research results, combined with our own resources and creativity, we can determine the theme style of the amusement park, such as animation IP theme, science exploration theme, etc., to accurately target our target customer groups. In addition to amusement facilities, we can consider providing value-added services such as catering, parent-child activities, birthday party planning, etc. to enhance customer experience.
5.How much does it cost to start an indoor playground
On average, the cost is between $50,000 and $400,000. Different scales determine the budget for venues, equipment, and more. At the same time, whether the playground is parent-child interactive, popular science education, or pure entertainment, this will also affect the choice of equipment, decoration style, and cost.
6. Select indoor playground facilities
We should choose amusement equipment that meets national safety standards and has reliable quality, give priority to purchasing from regular manufacturers, and check the equipment's test reports and certification documents. At the same time, we should select amusement facilities that are interesting and diverse in types to meet the needs of children of different ages. For example, we can configure slides and ocean ball pools for young children, and set up climbing frames and trampolines for older children.
7. Operation and management
We must apply for business licenses, tax registration certificates, health permits, fire permits and other necessary licenses according to local policy requirements to ensure legal operations. We recruit managers, amusement facility operators, safety officers, cleaners and other jobs, conduct systematic training for them, and establish and improve various management systems to ensure that we provide tourists with high-quality and safe services.
8. Marketing promotion
1. We can attract popularity and increase visibility by holding opening ceremonies, parent-child interactive activities, discount promotions and other activities.
2. We can use social media, official websites, short video platforms and other channels to publish the playground's promotional information and event dynamics to attract potential customers.
3. In surrounding communities, schools, kindergartens and other places, we can distribute flyers, post posters, and cooperate with surrounding businesses for promotion.
How to make indoor playgrounds safer
1. Select qualified products, install and accept according to regulations, regularly maintain and equip with protective devices.
2. Reasonable layout to ensure smooth passages, non-slip floors, and good hygiene cleaning and disinfection.
3. Strengthen employee safety training, arrange special personnel to supervise, and inform parents and children of safety matters.
4. Develop a comprehensive plan and organize drills regularly to improve emergency response capabilities.
5. Regularly evaluate safety conditions, make timely improvements to problems, and keep up with industry safety standards.
After reading this ultimate guide, you should know how to start an indoor playground business plan. If you are looking for professional indoor play equipment commercial, feel free to contact us. We will provide professional one-to-one service to help you realize your dream of building an indoor playground
