What is a commercial playground?
A commercial playground is a multifunctional integrated place that combines entertainment, leisure and consumption. It is generally distributed in places such as shopping malls. Its main purpose is to make profits and provide customers with entertainment and consumption experience. The design of these playgrounds takes safety as the primary consideration and can accommodate a large number of people at the same time.
Why are the prices of commercial playgrounds so expensive?
High equipment cost:
The price of amusement equipment in the playground is relatively high, because it is usually manufactured with high-quality materials and advanced technology to ensure the safety of the equipment. The cost of these materials and technologies is high, which greatly increases the production cost of the equipment.
High operating cost:
Commercial playgrounds are usually distributed in the center or bustling areas of the city, so the rent of the playground is also correspondingly high, and the operation of the playground equipment requires a lot of water and electricity resources. The high operating cost of the playground is also an important factor leading to the high price of commercial playgrounds.
Pursuit of quality:
In order to provide parents and children with an amusement experience that matches the price, commercial playgrounds pay great attention to quality and service. In order to provide children with a safe and comfortable environment, playgrounds will invest more money in equipment, services, etc., thereby increasing costs.
Customized service:
In order to make commercial amusement parks stand out from the competition, commercial amusement parks usually adopt customized services. The amusement parks will ask equipment manufacturers for customization. They need to plan and layout reasonably according to the actual size of the amusement park, and they also need to design themes. Specially designed themes such as castles or candies require higher costs.
Staff training:
Commercial amusement parks need to recruit a large number of employees, such as ticket sellers, security officers, equipment maintenance personnel, cleaners, etc. The training of these employees requires a lot of time and resources. The increase in these costs will also increase the operating costs of commercial amusement parks.
Daily maintenance:
The equipment in commercial amusement parks needs to be cleaned and maintained regularly to ensure the safety and functionality of the equipment. The daily maintenance of the amusement park is also an important factor affecting the high price of the amusement park. Many people tend to ignore this at the beginning and choose slightly cheaper equipment to save costs, which leads to subsequent continuous maintenance.
How to customize a commercial playground park with a win-win price and quality
Clear market positioning and target groups:
First, you need to clearly position the commercial amusement park in the market and determine the target group. If it is in a shopping mall and the operating cost is high, you can set the ticket price a little higher, but at the same time, you must ensure that the experience brought by the amusement park can achieve the price. At the same time, you can also withdraw from the membership system and provide membership discounts to attract more customers.
Focus on the quality and safety of equipment:
The quality and safety of equipment in the amusement park are the core of commercial amusement parks. When choosing amusement equipment, you should consider the quality, durability and safety of the equipment. You can find safe and reliable equipment suppliers and inexpensive equipment through multi-faceted comparisons. While reducing the cost of equipment, you can ensure that the quality of the equipment is not affected.
Improve service quality and customer experience:
In addition to the quality of equipment, the quality of reading materials in commercial amusement parks is also a major factor affecting the operation of amusement parks. Commercial amusement parks should also focus on the service experience provided to parents and children. For example, the amusement park can start a cafe or rest area outside the play area, so that parents can comfortably take care of their children while they are resting.
Continuous optimization and innovation:
The operation of commercial playgrounds needs to be continuously optimized and innovated to meet the changing needs of the market and children. The playground can regularly introduce new amusement equipment and hold some new activities to maintain the attractiveness and competitiveness of the playground, and continuously optimize and adjust the business strategy of the commercial playground.
Let Tongle create an interesting playground for you together
Tongle Play is committed to providing children of all ages with interesting game experiences, and can build a play space that makes children happy and parents feel at ease, so that children can enjoy it with friends.
Do you want to build an interesting and attractive commercial playground within your budget? Please contact us immediately, we will customize a unique commercial playground for you according to your actual site conditions, click here to start your first step in the playground business!
