With the continuous growth of parent-child consumption and sports entertainment needs, trampoline park are becoming a popular entertainment area. Many people know that trampoline park onwers can have a good income, but they do not know anything about trampoline park business, such as how to do? How much cost? Whats the profit? This question require a professional explanation to let you understand. Following i will explain the details you need to know to open a trampoline park.
Steps
1. Market Research
Market research necessity: Why is market research so important? Trampoline parks need much money. If you choose wrong location or make bad positioning, there is almost no chance to remedy the the business loss.
Population structure analysis: you need to know the number of 3-15 years old kids, average income of local ordinary families, numbers of schools.
Competitor Analysis: You need to know the space size of your competitor's trampoline park, equiment quantity, price system, traffic on weekend and management ways. Know the reasons why their business are good or bad.
Pricing Research: Know the price of the soft playground, swimming pool and training institution around you, then know the local market consumption level.
2. Business Model Plan
Ticket income: You should make the price lower on weekdays, higher on weekends and discount for evening sessions.
Membership Cards: Make single-entry cards, monthly cards, and annual cards; Good membership system can make your cash flow stable.
Birthday Parties: Mature trampoline park, birthday parties can achieve more than 60% profit.
Team Building: Enterprise team building and school spring and autumn activities are important ways to supplement customer traffic during the bad business.
3. How to choose a location?
Different positioning requires completely different space conditions.
Family-oriented (aged 3–12): Near community, school or training institutions, shopping malls are are the best choise.
Teenager sport (aged 8–18): Near middle and high schools, with good transportation, and attract high-frequency consumption after school time.
Adult social + sports: Close to office buildings, commercial spaces.
Specific methods：It is good that you choose a location that the populations is more than 100,000 within 3km, and consider the purchasing power of local people, transportation. Space height should more than 5.2 meter, less pillars and good fire safety.
Rent: Annual rent should be at 15% to 20% of annual income.
4. Apply for certificates
Business license
Building Permit
Fire Department Approval
Zoning Approval
Amusement Permit
Sales Tax Permit
5. Staffing
Store Manager: Responsible for comprehensive management, staff arrangement and training, marketing activities planning, safe and risk controlling, cost and achivement management.
Reception / cashier: Responsible for ticketing, membership processing, customer consultation, and customer traffic control.
Safety officer: One safety officer per 200-300 square meter and at least one for every independent play area such as sponge pool, slam dunk zone, ninja area. Responsible for jumping orders, safe actions guiding, stop dangerous behavior, and handle emergencies.
Cleaning staff：Cleaning during busy hours, toilet maintenance, and regular disinfection of the foam pit and trampoline areas.
6. Marketing and Promotion
Local search optimization: Google & Maps.
Social media marketing: Instagram, Facebook, TikTok.
Local advertising: Google Ads Local Search Ads, Facebook Local Targeting, Map Ads.
Cooperate with schools: Distribute free trial tickets, organize practical activities, and hold jumping competitions.
Develop team building market: Develop team-building activities for companies.
Equipment Selection
Free Tramopine Jump Area: The biggest area of trampoline park, suitable for all ages.
Sponge pool / Foam pool: Can practice tumbling, it's an area good for photo making.
Dodgeball zone: Suitable for team competitions, event organization, and school activities. Also suitable for children more than 8 years old, and company team building.
Slam dunk zone: Favorite among teenagers, can simulate dunking, easy to share the vedios of the event.
Ninja course: Ninja course is challenging, it can attract more teenagers, so it is a good place for holding a competition.
Climbing wall: Increase the vertical space, can increase kids stay time.
Zip line: It has strong visual impact, easy to spread, and take up little space.
Single-plank bridge: It has a high sense of participation, and high interactivity.
Kids soft trampoline: It has lower elasticity, thickened soft pad, be seperated with main area.
Slide+ball pit area: it is friendly to little kids, can combine main design to increase parents' stay time.
Interactive projection trampoline: It includes a stomp game and a points system, is a good place for creating courses.
AR climbing: Enhances the gaming experience and can make kids come again and again.
Cost
Start a trampoline park business need to spend a big amount, the cost is affected by space size, equipment quantity, decoration level, rent and so on. Normally a small project about 300-600 square meter cost $150,000–$350,000, middle project about 800–1,500㎡ cost $300,000–$700,000, and a big project more than 1,500㎡ cost $800,000–$1,500,000.
Detailed cost analysis
Rental and decoration: Rental is about $5,000–$50,000, and decoration is about 100,000–$300,000, it accounts for 30%–40% of the total cost.
Trampolines and amusement equipment: Basic trampoline area and foam pit is about $120–$350/㎡, Ninja area and rock climbing wall cost depends on module, and Safety nets, soft padding, cushioning materials need about $50,000–$100,000. The equipment account for 30%–50% of the total amount.
Safety and compliance costs: Budget about $20,000–$80,000, depending on local regulations.
Licenses and Insurance: Business license and fire safety approval is about $5,000–$25,000. Liability insurance is about $15,000–$60,000 one year.
Initial running and staff training: It is recommended to keep $30,000–$80,000 as start-up running funds.
Marketing and opening promotion: Usually about $10,000–$50,000.
Profit
Profit Logic
The model of high gross profit + high fixed costs + strong cash flow. If customer traffic are stable, can get good profit, but if not, will loss soon.
Income structure
Ticket: 50–65%
Membership card: 15–30%
Birthday party: 10–20%
Team building activities: 5–10%
Food sales: 5-8%
Gross Profit Analysis
Overall gross profit margin is typically between 65% and 80%. Party business gross profit margin can reach 60% to 75%.
Payback period
If you choose a good location and have a stable customer traffic, Under a suitable location and stable customer traffic, the payback period is about 12–24 months. Return on investment (ROI) can reach 25%–40%.
Franchised Trampoline Parks VS Independent Trampoline Parks
Branding
Franchising: Using a mature brand, can get a better reputation in the market.
Independent: You create the brand yourself and no one know your brand at the beginning, you need promote yourself.
Initial cost
Franchising: You need to pay franchise fee, brand usage fee, and security deposit.
Independent: Do not need to pay franchise fee, you just buy the equipment, do decoraction and prepare the running fee.
Ongoing Costs
Franchising: Normally based on a percentage of turnover or a fixed management fee.
Independent: No commission, you own all profits yourself.
Running support
Franchising: The brand will provide site selection, training, marketing plans, and management systems.
Independent: You need to make the running system by yourself.
Self-sovereignty
Franchising: You need to do decoration, pricing, activity plan according to the brand requirement.
Independent: You can decide the price, make activities and choose equipment by yourself.
Risk
Franchising: The model is mature, so the risk is low
Independent: You need to figure it out by yourself, the cost of trial and error is higher.
Income potential
Franchising: The brand is stable, but profits are affected by commission.
Independent: Has higher potential, but it's also easy to lose money.
Long-term development
Franchising: Due to brand restrictions, expansion need the brand's approval.
Independent: You can build your own brand assets and expand according to your willing.
Financing plan
1. Equity financing
Core logic: Sell shares to get funds, you need to pay money every month.
Advantages: No fixed repayment pressure, suitable for the initial stage, do not have stable cash flow.
Disadvantages: You can not own all shares, and your decisions need shareholder approval, and you need to distribute profits to shareholders in the long term.
2. Debt Financing
Core logic: Borrow money, repay on schedule, no need to sell shares.
Advantages: You do not need to sell shares, can control your shop independently, and all frofit go to you.
Disadvantages: You need repay every month, and if do not run good, the risk is high.
Partnership Model
Core logic: Share resourses, joint investment, and joint running.
Advantages: less pressure about funds, and strong ability to integrate resources, and share risks.
Disadvantages: It is complex to distribute profit, and easy to occur management disagreements.
Opening a trampoline park is not only buy equipment and do decoration, but a big business engineering. A good location, reasonable fund plam, proffessional management, and good marketing ability, can lead you have a good business.
Tongle play, professionally serve domestic and international clients for more than 13 years, can help you do a successful tramoline park business from start.
FAQ
Q: What is a trampoline park?
A: Trampoline park means a indoor entertainment centre filled with tramopline jumping equipmment, which is suitable for kids, teenagers, and adult.
Q: Is trampline park safe>
A：Yes, a good quality trampoline park equipped with safety system, such as protection cushion, safety net, safety staff, and have clear safety rules.
Q: What age group is a trampoline park suitable for?
A: Kids, teeanagers, and adults.
Q: Is trampoline park beneficial for exercise?
A: Yes, jumping on a trampoline can improve cardiovascular health, increase muscle strength, burn calories, enhance balance, and relieve stress.
Q: Can i hold birthday party in a trampoline park.
A: Yes, hold birthday party in a trampoline park is a good idea.
Q: Can I bring food to a trampoline park?
A: Most trampoline parks do not allow outside food or drinks, especially during birthday parties. You can check with the park before you go.
Q: What if someone gets injured?
A: Staff will provide first aid, then contact emergency services if necessary.
Q: Are trampoline parks suitable for team building?
A: Yes. Many companies choose trampoline parks for:
Company events
Team building activities
Group competitions
School outings.
Q: How long should you play at a trampoline park?
A: Beginners: 60 minutes is usually enough. Experienced trampoline enthusiasts: 90-120 minutes.
Q: What's the difference between a trampoline park and an indoor playground?
A: Trampoline parks focus on jumping activities, high-intensity play equipment, and games. Indoor playgrounds typically include soft play equipment, ball pits, slides, and climbing tunnels.
Trampoline parks are generally more suitable for older children, teenagers, and adults.
